12 December:

UK: International Poinsettia Day celebrated with living dress

The traditional Christmas poinsettia has been given the haute couture treatment by floral stylists, Okishima & Simmonds, in celebration of International Poinsettia Day this Saturday, 12 December.



Fashioning the ombré gown from over 300 freshly cut stems of red, variegated and cream poinsettia and styling it amongst a sea of poinsettia plants, Okishima & Simmonds have re-imagined the Christmas classic.

“We love to create unique designs that merge the floral world with the fashion world and International Poinsettia Day has given us an exciting opportunity to do that,” says Jessica Simmonds of Okishima & Simmonds, who were commissioned on the project by Stars for Europe, the EU-wide poinsettia campaign. “We wanted the dress to flow so that it looked as though it was growing out of the poinsettia beds beneath, so we used the traditional red poinsettia for the skirt and showcased other colours through the bodice.”

In 2014, over eight million poinsettia plants were sold in the UK in just two months, an increase of 15% on the previous year, making the poinsettia the best-selling houseplant after the year-round orchid. The poinsettia fashion shoot was set in the poinsettia glasshouse of Hill Brothers Nurseries in Chichester.



International Poinsettia Day is celebrated on 12 December and marks the death of Joel Robert Poinsett, the US diplomat and botanist, who introduced the poinsettia to the United States from Mexico in 1828.

For more information:
www.stars-for-europe.com
www.christmas-star.info

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