Increasingly more Indian rose growers to export their flowers

Increasingly more Indian rose growers are exporting their flowers. This is mainly enabled by the Indian government, that is currently subsidizing the growers. They are giving smaller growers the chance to export and attend exhibitions so they can meet new customers from all over the world. Besides that, they also offer their growers the possibility to enhance the quality of their products by adapting new technologies. Also Elegant Flora, an Indian grower, is discovering new opportunities when it comes to export. This is explained by Aakash Agarwal, head of sales at Elegant flora.

The farm of Elegant Flora.

"We are looking for possibilities to export to Australia", he says. Last year, Elegant flora extended their 6 acre sized farm in Maharashtra with another 6 acres. On a daily basis, they grow 5000 red, yellow and white roses in their polytunnels. "Over the last few years our roses were mainly distributed within India and exported only on special occasions, like Christmas and Valentines day. However, due to the expansion and the governmental subsidies, we are able to discover more opportunities to export our products", explains Agarwal.

Why Australia? "For many flower growers, Europe is their main market. However when looking at the cost of transporting our flowers from India to Europe, Australia is for us, financially speaking, a better option. Besides that, it is very hard to compete with the roses from East Africa that are already on the European market.

"In order to reach the Australian market we are planning to attend exhibitions in the future", concludes Agarwal.

For more information

Elegant Flora
Aakash Agarwal
Email:sales@elegantflora.in
www.elegantflora.in