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Jummy Davis, Tempe florist:

"US: "Despite shift to new varieties, carnations still on top of the list for Mother’s Day"

Wherever they may be, whatever they may be doing, they’re mothers, and there’s one special day set aside to honor them; Sunday May 10. An estimated 85 million mothers live in the United States. Next to Christmas, it’s the day of most gift-giving, and according to an informal Hallmark survey, more than 96 percent of American customers mark the holiday, most often with cards and flowers.

No one knows this better than Jimmy Davis, owner of Tempe-based, family-owned Bobbie’s Flowers. Davis anticipates a busy holiday again this year, noting that he’ll hire an extra 10-15 drivers, three or four designers and probably another three or four phone operators. Mother’s Day has an advantage, he says, because “unlike Valentine’s Day, it’s not just one day. We can deliver Thursday through Sunday. Moms are happy as long as they’re remembered.” As to what’s new on the Mother’s Day scene, Davis suggests flower preferences are shifting. Whereas white or pink carnations are traditionally associated with Mother’s Day, he receives many requests for multicolored Spring flowers, like stocks, larkspur, tulips, daisies and roses. “There’s a trend toward orchids, with Dendrobium and Cymbidium becoming really popular,” he says. “And I’m getting a lot of requests for lime green and plum-colored flowers.”

Click here to read the complete article at www.wranglernews.com.
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