Steven Feiner:
"90-minute flower delivery in Southeast Asia is a $2.5B opportunity"
The 27-year-old Steven Feiner, who worked as a San Francisco- and Singapore-based “problem solver” in corporate strategy and data analytics at Google for three years, said he’s dipping his toes into a $2.5 billion regional opportunity. Feiner just launched his flower-delivery startup, A Better Florist, at the end of September, and it’s currently in the midst of closing a $500,000 angel round.
In the barely four weeks since launch, business has been good, and the company has been cashflow- and unit economics-positive from day one. Feiner and his three cofounders said they’re distinguishing themselves from the competition by delivering flowers sourced from nearby Malaysia (the Cameron Highlands, specifically) that are just 2-4 days old when they reach customers — that’s compared to 10-16 days old for most flowers in the market today.
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