US: Making the most of Women's Day
Sun Valley’s sales of tulips and other flowers in week eight and nine have been rising steadily as our Women’s Day marketing efforts have reached deeper and deeper into consumers buying patterns. There is no other factor in the marketplace I can attribute to this growth. Women’s Day is placed squarely between Valentine’s Day and Easter, so it is perfectly positioned to keep the momentum of Valentine’s Day going right through spring. This was the vision six years ago: to keep our production at a steady level, and not have a precipitous gap in sales while waiting for Easter and Mother’s day.
Secondly, we are truly blessed to work with flowers. Is there any other product on the market that brings such joy, has no adverse health effects, and which are generally bought to be shared? With Women’s Day, we have had an uphill climb to create awareness, but as you know, people love to receive flowers. It is a fundamental state of the human experience. So as people learn about Women’s Day and participate in Women’s Day, we are seeing that they will likely continue participating in the event. The effect of this day keeps flowers in the home and office, and gives consumers more time to appreciate flowers and to get accustomed to flowers as part of their lifestyle – which leads to more sales.
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