US: SAF PR program drives teens to prom flowers
Prom season is the ideal time to help “teens feel a greater connection to flowers, and to spark their interest in purchasing flowers and in understanding their significance,” said SAF Vice President of Marketing Jennifer Sparks.
Harnessing peoples’, especially teens’, desire to share their opinions and participate in fun online engagements, SAF created an interactive quiz on on SAF’s consumer website, AboutFlowers.com/promquiz.
Visitors to the site answer nine questions about their personality, style and prom plans to help them pick the perfect prom flowers to fit their style. Questions include: “How would your friends describe you?”; “What are your favorite after-school activities?”; “What celeb BFF would you most want to have in your prom group?”; and “If you won a school superlative, what would it be?”
Read more at safnow.org