NL: Euroflorist launches new subscription service FLR.ST

The flower industry is changing, according to the online ordering & delivery service Euroflorist. Orders, still largely in relation to gifts, are increasingly coming in through the Internet. "People also want to treat themselves to a beautiful bouquet, but simply don’t have time to go to the florist. So we’re offering a new subscription service with competitive prices."

Customers can easily indicate how many times they want to have flowers delivered, what size the bouquet should be, what bouquet and color mix they want and finally what color and flowers they don’t want. "Don’t like tulips? Let us know, so you’ll never have to see them again. Doesn’t orange suit your interior? Let us know and we'll make sure that color doesn’t appear in your bouquet. In the mood for a surprise? Great, the florists will be creative!"

FLR.ST uses EuroFlorist’s large network of florists to design and deliver the bouquets. The bouquets are bound by hand by a local florist. The advantage of this is that the best price can be offered. In addition, the flowers do not have to travel far, so a freshness guarantee of 7 days can be offered. The florist has the freedom to be creative and strives to create something surprising every time, keeping the taste of the customer in mind.

FLR.ST is a flexible service. Are you going on vacation? No problem, you can easily have the bouquet sent to a friend, family or loved one. It is also possible to pause the subscription as long as needed. In a personal account you can adjust the delivery day, size and preferences (in case you suddenly decide you like tulips again).

EuroFlorist has had a major international florist network since 1982 and guarantees the same high quality everywhere. EuroFlorist is currently the market leader in Europe for flower delivery worldwide, with more than 10,000 affiliated florists including in Austria, Belgium, Luxembourg, Denmark, France, Germany, Norway, Poland, Sweden and the Netherlands.