No more frustration, this company knows how to handle handles

"There is nothing more annoying than walking in a garden center with your pack of plant and the handle breaks down on your way to the cashier or at home. For this reason we have put extra emphasis on designing a stronger handle", says Mike Howden of Macore.

During the Cultivate '16, Howden was showcasing their standard handles along with other tags and labels.

Handles to carry packs. They have been widely used in the US for years and still a lot of improvements are being made to this product. Also American label and tag supplier Macore is investing in creating the perfect handle that is not only good looking but also survives the entire chain, from grower to end-consumer.

The different standard handle types.

According to Howden, the trick is the tip of the handle. "The tips have so-called dog ears, which spread out after inserting and twisting them into the tray. The polypropylene material is very strong but very flexible at the same time. We’ve designed a specific size tip with dimensions and cuts in specific ways. This enables it to have a very secure connection with the pack product", says Howden. Next to their standard range of 6 pre-printed handles, that fit the majority of the packs, they also offer the opportunity to design a handle that specifically meets the growers needs. "Pre-printed handles include Wave, Cool Wave, Herbs, Succulents, Groundcover and Sun / Part-Sun / Shade designs. Macore frequently creates custom handles combining their design team with clients' direction for a rich, beautiful look."

For more information
Mike Howden

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