“It was an unbelievable feeling to see people of all ages and various backgrounds come together to simply have fun, share some flowers and enjoy the perfect sunny weather,” said Jesseline Gough, Marketing Coordinator at pickOntario. “We continued our pay-it-forward idea and gave each person two flowers — one to brighten their day, and one to give to a friend, a colleague, or a total stranger.”
Behavioural studies prove that flowers make people happy and have a long-term effect on moods. pickOntario was certainly successful in providing this firsthand experience and recreating that wave of contagious smiles, admiration, and gratitude at such a simple gesture.
pickOntario took this event to a whole new level and gave Torontonians the full ‘Happiness in Bloom’ experience, which included:
- A Flower Wall: A 10x10 Floral Art Installation made up of fresh Ontario flowers.
- A Flower Tag Station: Where guests were invited to write a personalized message on the tag of the flower they gave away that same day.
- A Flower Crown Bar: Where a flower expert was available to assist guests as they created their personalized flower crowns.
- A Social Photo Print Station: A custom photo experience for participants to share online. Guests who posted their photos to Instagram or Twitter using #HappinessinBloom received an instant 4x6 printed copy of their image.
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