Plants for the Future workshop, November 9, Surrey

RHS initiative helps amateur breeders bring new plants to the market

Launched in 2014, Plants for the Future is an RHS initiative designed to help non-professional plant breeders.

The aim is to provide advice and support to these breeders, enabling them to bring an increased number of new plants to market, so increasing the numbers of cultivars that are commercially successful and support the horticultural industry as a whole.

Sarah Cook, RHS Herbaceous Plant Committee Vice Chair, National Collection Holder for Sir Cedric Morris Iris introductions, and RHS Chelsea Flower Show 2015 Gold medal winner, said: ‘It is important to help non-professional breeders to bring their new introductions to market, both for their own fulfilment, and for the benefit of UK horticulture in general. The RHS can help by being an enabler in this process, allowing plant breeders to fully understand their options.’

Plants for the Future 2016 workshop
9 November, RHS Garden Wisley, Surrey
  • Get advice and guidance on registering Plant Breeders' Rights
  • David Kerley, finalist in the 2016 Chelsea Plant of the Year, will talk about breeding and marketing plants for the commercial market
  • Peter van Rijssen, Director of Concept Plants in the Netherlands and part of Plantipp, will discuss his experiences of introducing and managing award-winning new plants to a worldwide market
  • Jonathan Ward from Ginger Horticulture will advise on the use of good quality imagery in helping you sell new plants
  • Steve Austin, Head of Product Development for Plant Marketing International Ltd, will share stories from a recent plant exploration tour of Australia & Japan, as well as his team’s passion and knowledge for working with new plants and breeders
  • A panel discussion exploring the impact of Brexit on the UK horticultural trade
Spaces are limited – to reserve a place email with your name and company details.

Source: RHS

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