Check out our photo report of Floradecora here.
Exhibitors like Europe's largest Christmas tree producer Arbodania from Denmark confirmed that the concept proved a success at its premiere already: "We reached new target groups that were completely new to us, such as a large furniture chain that we would never have met on any other platform. This opens up new market opportunities for us and new sales potential for buyers", says Sales Director Michael Schnor.
For Danny van Uffelen of exhibitor Zentoo, the fair also lived up to expectations: "We wanted to address new target groups, florists who are looking for new solutions like convenience products, for example. This is not possible at conventional flower fairs. But it is at Floradecora - with a very high quality of visitors."
The combination of cut flowers, indoor plants and decorative elements also creates new growth opportunities for Christmasworld exhibitors: "We were instantly aware of this new product segment close to the Christmasworld halls. Significantly more florists visited our stand than a few years ago. It's a great synergy", is the verdict of Manuel Vels, Managing Director of Pusteblume.
Next year, the consumer goods trade fair quartet will take place around the last Saturday in January, as in previous years:
- Christmasworld: 26 - 30 January 2018
- Floradecora: 26 - 29 January 2018
- Paperworld and Creativeworld: 27 - 30 January 2018