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Royal De Ruiter launches 'The Big Five' promotion campaign

The Big Five®. You might think of the five most beautiful African animals first, but now, it also represents the top red rose varieties of Royal De Ruiter. In their so-called 'The (new) Big Five' campaign, Royal De Ruiter promotes their five best red rose varieties; Rhodos, Ever Red, Spectre, Red Kamala and the most recent introduction Cupido. These are being produced in De Ruiter's production areas in South America, Africa and Europe.

"The relevance from a marketing perspective is awesome", says Örjan Hulshof Sales and Marketing Manager of the company. "The campaign supports growers, traders and florists who are dealing with these varieties during the Valentine's period, but also for the long-term."

For more information
Royal De Ruiter
Örjan Hulshof
Emalil: orjan.hulshof@deruiter.com
www.deruiter.com