'Calibrachoa MiniFamous Double PinkTastic'

Selecta one wins FleuroStar Award

Calibrachoa MiniFamous Double PinkTastic of Selecta one won the FleuroStar Award 2017/18. Breeder Anita Stöver accepted the prize from FleuroStar Committee Chairman Heike Gronemann and Fleuroselect President Herman Hamer.

Anita Stöver accepting the award. Left Heike Gronemann, right Herman Hamer.

Calibrachoa MiniFamous Double PinkTastic of Selecta one was competing against (clockwise, starting upper left): Calibrachoa Conga Sunset Kiss of Florensis (Marjolein Kuyucu-Lodder), Dahlia LaBella Maggiore Rose Bicolour of Beekenkamp Plants (Sirekit Mol), Helianthus interspecific Sunfinity of Syngenta Flowers (Geert-Jan Aldering) and Pepper Mamba-Red F1 of Prudac (Ard Ammerlaan).

The award for best introduction 'winner with the wow-factor', is handed out annually at the FlowerTrials. This year, they decided to organize the ceremony at one of the nominees; Beekenkamp. Around 90 people attended the ceremony that was held yesterday, Thursday June 15.

Thomas Bousart, Managing Director Dümmen Orange, won the award in 2016.

According to the jury, the MiniFamous Double PinkTastic catches the eye thanks to two bi-coloured pink-white circles of inner petals in each flower, which add to an in-depth colour perception. "This excellent summer performer enjoys all the benefits of the MiniFamous series, such as easy growth, improved root system, the very early flowering and mildew tolerance."

MiniFamous Double PinkTastic

The jury consisted of over 30 professionals from the breeding, production, retail, journalism and marketing industry. A new judge this year was Frank Sonnenberg, Product Manager at the German high street flower shop chain Blume 2000. Also Arjo Maat, Dutch pot and bedding plant grower specialising in Begonia, offered his expert view.

A full house

The new FleuroStar winner will receive considerable marketing support. Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Contest sponsors KAS Tuinbouwcommunicatie offer an advertising campaign, marketing agency Pull Position a tailor made promotion project at retail level and DeschPlantpak a full spread in its lifestyle brochure.
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