- Junior Sales Manager
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
Top 5 - yesterday
- "Particularly high demand for tracked machines with slewing ring and pipe rail carts at the moment"
- Reducing the spread of viruses with double cover films
- "Four new packs, four new sustainable solutions"
- "Change, differing opinions, and respect for each other, that's timeless"
- Biostimulant wins EU LIFE Award 2023 in the Environment category
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
US (CA): Investing in ‘little things’ adds up to big productivity boosts
Get these things right and flower productivity really takes off.
Flower farmer Bob Echter of Dramm & Echter is investing in ensuring flower-growing conditions are just right for the flowers and greens he grows. This approach nets increased productivity to meet the demand from customers who can’t get enough of his mini and standard gerberas, lilies, spray roses, succulents and greens.
Bob Echter, CEO of Dramm & Echter
Echter says he’s running a sophisticated regime and focusing on temperature, humidity control and a carbon dioxide enrichment program – all little steps that can add up to big increases in production and flower quality.
“We’re able to take the gas that’s burned from our heating system and put it into the greenhouse. It will be over a $100,000 investment, but it will significantly increase our productivity,” Echter explains.
This longtime flower farmer’s focus on the finer points have also led him to invest in “lean manufacturing” – an approach that seeks to eliminate about six kinds of waste any business encounters (think excess inventory, extra transportation, excess motion or waiting) in order to improve efficiency and, in a roundabout way, benefit customers.
That’s why for the past few years, Echter’s brought in consultants to review processes and work with employees to fine tune every step of the business.
“We concentrate on investments that either increase production or cut costs,” Echter says. “We’re bullish about investing in these efforts.”
Mechanization has helped Dramm & Echter drive efficiencies and increase productivity on the farm.
And while these tweaks might seem slight, they all add up. In 2016, Dramm & Echter had a 20+ percent increase in gerbera production per plant. A focus on lean tools led them to produce and organize customer orders as the flowers came in from the field, reducing labor to pull the orders and maximizing inventory space and volume.
A beautiful field of gerbera daisies at Dramm & Echter.
These innovations mean that, even after 36 years as a flower farmer, Echter remains optimistic. And his customers show their gratitude for his meticulous nature by coming back for more.
Dramm & Echter is located in Encinitas, California overlooking the Pacific Ocean.
Source: California Cut Flower Commission
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-08 "Change, differing opinions, and respect for each other, that's timeless"
- 2023-06-06 LED solutions save 40% of energy for Topline Gerbera and increases stem weight
- 2023-06-05 US: "A tapestry of nature's splendor"
- 2023-06-05 Rare orchid grower says it's a piece of cake
- 2023-06-05 US: Southwest Virginia organic farm blossoming
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers