The gardening social media team commonly known as Garden Answer - Laura & Aaron LeBoutillier - has reached the 2 million followers mark on Facebook. Now you may be wondering… what’s so important about that number?
More followers mean more video views… and each video view is a brand impression for gardening, Proven Winners, and in many cases a DIY and testimonial for specific plant varieties. Simply put, more video views result in more exposure to plants and inspiration.
Garden Answer has helped Proven Winners reach a younger audience—and this is known by specific follower comments shared via social media, as well as a host of analytics offered by social media platforms. Many are first time gardeners who have questions, need reassurance and video helps them visualize how each plant will look in specific locations in their garden.
As of August 17th, Garden Answer has more than 2 million followers on Facebook, nearly 200,000 subscribers on YouTube and had more than 176 million video views on YouTube and Facebook in 2016 bringing their company’s total to 386 million views in less than 3 years.
To capitalize on this exposure, the popular Gardener’s Idea Book available to gardeners and IGCs from Proven Winners, will include 2 pages featuring Laura for 2018, in addition to 200 videos for Proven Winners in the next 12 months. Their videos will focus on the National Plant of the Year varieties and recipes, along with popular shrubs and perennials. Garden center retailers, landscapers and growers can refer to this page on the Proven Winners website to see which recent videos have resonated well with followers, in addition to seeing what is planned for future content. The page also provides assistance on how to share these videos on a company’s own social channels.
For more information:
Proven Winners
111 E Elm St Ste D
Sycamore, IL 60178
www.provenwinners.com
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
- Dümmen Orange shows full portfolio at FlowerTrials
- Entries for the Aiph International Grower of the Year Award to close on June 30
- Chrysanthemums can be grown with less electricity and less heat
- NL: Orchid Inspiration Days around the corner
- New sprayable feed enhances the establishment of beneficial insects
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-05-26 "Celebrating achievements and empowering women in the green industry"
- 2023-05-22 Senetti lines in London for the coronation of King Charles III
- 2023-05-02 Honoring veterans with flowers on Memorial Day weekend
- 2023-05-01 Sion launches new ‘Step into the light’ facade campaign on the Dutch highway
- 2023-04-27 UK: Kiosks & websites to feature royal clematis and roses for coronation
- 2023-04-26 Gardening Know How announces 2022 sponsorship recipients
- 2023-04-25 US (FL): Venice in Bloom Team plants Sun Parasol Prize
- 2023-04-11 Flower hats blooming in popularity
- 2023-04-05 Digital promotion of Explorer roses : "A Big red success with impact!"
- 2023-04-03 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
- 2023-03-22 PopUp Garden now available for consumers
- 2023-03-22 US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees
- 2023-03-17 Kicking off Spring with Senetti in Philly
- 2023-03-15 Outdoor plants campaign to be relaunched in the Netherlands and Germany
- 2023-03-15 NL: Evanthia offers diversity and connection at Keukenhof
- 2023-03-08 "You want to go deeper, find the connection with the company and be able to visualize it again"
- 2023-03-02 Addenda kicks off Campanula season
- 2023-02-15 Custom and branded plant pots – "the differentiator you need"
- 2023-02-14 "Covid killed the roses"
- 2023-02-14 Royal Van Zanten boosts chain marketing with creative content
