UK: Cyclamen looking cheerful at west elm

The Flower Council of Holland has added bright cheer at west elm's London flagship store using the magical colour palette of Cyclamen, November's Houseplant of the Month.

Cyclamen, a flowering plant often taken for granted at this time of year, is a pretty little plant that always seems to be displayed in a very traditional way. The Flower Council gave it a transformation by using unusual, playful and colourful planters instead, showing that any interior can be given a light-hearted punch to help fight off the winter blues.


Unicorn colours
Ian Drummond, Plantman About Town, waved a magical unicorn wand at west elm, using Cyclamen. The crisp bright space of west elm's Tottenham Court Road store offers the perfect, contrasting backdrop for the wide range of colourful flowers offered by this houseplant. From bold, grape sorbets, to dreamy ice cream pastels, a feast for anyone with a taste for imagination.

Ian used ceramic vessels, usually reserved for west elm's Gen Z shoppers, to plant the Cyclamens in, from novelty cups, to fun animal planters to break away a little from the conventional norm.


Working with Ian Drummond and west elm's visual merchandising team, the Flower Council brings a new houseplant to life in a home setting to introduce customers to a new plant every month. They've created some surprising installations at west elm over the past three months using the Houseplant of the Month campaign.

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