How to get more online eyeballs for your product

As a plant breeder, grower, or garden center owner, you may be wondering how you can get your gorgeous products in front of consumers. After all, you work so hard day in and day out to perfect your plants, surely you want to share the fruits of your labor with as many people as possible. And in today’s modern era of consumers turning to the internet to research and buy a majority of goods, it’s only natural for those in the horticulture industry to seek a better online presence.

Geranium Rozanne, a perennial plant from Must Have Perennials, is an example of how you can elevate your online visibility. Since introduction, Geranium Rozanne has sold more than 20 million plants to date. In 2014, the team behind this purple variety contacted a marketing agency to start work on bringing awareness to this plant and publicizing it to consumers. A consumer-focused website and social media campaign were launched. Since that time, Rozanne has become the most popular flower on Facebook with over 107,000 followers.

Building on this success, the Must Have Perennials team decided to take it to the next step. By revamping the Geranium Rozanne brand to include “Rozanne and Friends” on the new rozanneandfriends.com website and refocusing on the power of digital marketing for the horticulture industry, their positive results have multiplied.

In the scope of just one year, website traffic increased by more than 500%. Through a variety of technical, design-focused, and content marketing efforts, the brand focus now is on how Rozanne (as a personified flower) shares news about her “friends”—other perennials with great garden performance.

To help you understand a bit more about website traffic and how this supports you as a breeder, grower, or garden center, Must Have Perennials has shared the data for you to peruse.