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Pelargonium for Europe announces new UK PR campaign

As the warmer weather becomes more likely with the imminent date for the clocks to spring forward, we'll be pleased to hear more about the new Pelargonium Campaign which will be going out in Europe. It will emphasise this plant's durability, huge variety in colour and its appeal to younger consumers and both urban and country environments.

Look out for support across the media with beautiful images, gifting and activities including an eye-catching installation coinciding with the 'Chelsea Fringe'.

Dr Susanne Lux of Pelargonium for Europe says: ‘The Pelargonium for Europe initiative began in 2016 with the aim of promoting long-term geranium sales in Europe. It is now very exciting to be embarking on a UK campaign to promote the beautiful geranium and strengthen sales in 2018.’

JE Communications, London will represent Pelargonium Europe in the UK.

Source: Plants at Work