The Scandinavian style is well known for its simplicity. It is not only a trend you see in fashion and interior design, plants and decoration have their part in it as well. Thomas Madsen of BotaniqLab cooperate with people from the fashion and interior industry, to find out which trends are coming and going. The Danish company offers green plants, succulents, cactus and several ferns.
Thomas Offer Madsen at Royal FloraHolland Seasonal Trade Fair in March 2018.
“When you look in Europe, which is our main market, you see a lot of trends. But we decided to focus on just part of it, by offering product collections in the Scandinavian style”, Thomas says. “Part of our plant production takes place in the 1.7 hectare nursery in Denmark, but most production comes from suppliers in Poland and Spain. The plants are being transported to Denmark where we assemble them to finished products.”
BotaniqLab offers three collections; a classic one, a nature inspired one and one that is influenced by trends. “It is inspired by the things we see in fashion and interior design. For example we look at today’s trends in living rooms. Which colors and patterns are being used? We actually adjust our concepts to the pillows and the blankets in people’s living rooms. We like to bring plants in homes in new ways. For example we invented a magnetic flower pot, called Magnetized. In a few years that has become one of our most popular products.”
Green Living is the new collection BotaniqLab will introduce in September.
In the beginning of September BotaniqLab will switch from the summer collection that is called Nordic Coast, to the winter collection. That will be all about green living.
The market for green plants is good. “It has actually been good for the last five years. Our demand is rising with five to ten percent a year. Expansion of our company is not our main goal, instead we focus on having the right product for the right customer. Slowly growing our company while fulfilling the need of the clients.”
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Thomas Offer Madsen