First Australian tour for retail sales guru

Australian florists will soon have the chance to hear world-famous floral industry sales trainer Tim Huckabee for the first time, speaking at a series of Retail Floristry Masterclasses being held across the country.
Tim Huckabee, founder of FloralStrategies, is a sales trainer for retail florists. For more than two decades he has been refining a process for taking orders designed to secure an average increase in retail floristry sales values by an average $10-$20 per order.

Tour organiser, Shane Holborn (Executive Officer of Flowers Australia) says, “I have heard a lot of positive stuff about Tim and read a lot of his testimonials, so I am excited to bring him over for the Australian floral industry”.
“What I like about his training is how practical it is, so florists can literally put his training to use and see the results the very next time they or their staff take an order” Mr Holborn continued.
The workshops promise to improve average sales values for attendees that utilise his sales technique and tips. Each workshop is priced to allow shop owners to bring along their entire staff to ensure everyone is selling better as a result.

Mark Anderson of Beyond Cost Plus will also present a session on more profitable pricing strategies for the flower business. It will start by looking at how two overlooked pricing tactics – charm pricing and bundling – can have a major impact on profitability and the way a florist’s brand is perceived. Mark’s Session will also explore how differential pricing, the revolutionary pricing model that saved the travel industry can be used by retail florists to increase sales and profits.
Tim is speaking as part of the Australian Flowers Week series of events including a session at the World Flower Council Summit, then workshops in Brisbane, Sydney and Melbourne. 
For full details of workshop dates, venues and times visit

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