Flowers of Colombia have made it their mission to remind us that flowers have a place in our daily lives as a means of self-expression. Flowers of Colombia by Asocolflores, is an invitation to share with the world the best of you (flowers), and the world will give you back its beauty.
The #FlowerTributeTour is a campaign that wants to pay tribute to both of the main markets of Colombian Growers, Japan and the UK, in a unique and authentic way. Flowers of Colombia is a brand launched last year during the Proflora show in Bogota and its main goal is promoting Colombia as one of the most important flower producers in the world… just behind Holland.
The pairing of flowers and music has much more in common than people think: both beautiful Colombian blooms and British cult-classics have the goal to inspire diversity in their audience. To pay tribute to cult British music, a group of superstar Colombian flower growers including Pablo Bazzani, toured around London to spread the spirit of Flowers of Colombia, to the beat of their motto, “diversity that inspires”.
First stop: spread the love at Abbey Road with hippie-style floral head crowns to honour the band that provided the soundtrack to the swinging sixties, The Beatles. Stop 2: The Apollo Theatre, where bouquets were presented to Queen fans, at the theatre where they made their name. Final destination: The West London café where The Rolling Stones were discovered, which was decorated to the colours of Colombia.
Beyond London, the #FlowerTributeTour took Flowers of Colombia as far as Tokyo, Japan. There, a troop of Colombian growers celebrated Japanese culture and traditions with flowers. Colombia is the leading importer for cut flowers in Japan, making the Japanese market an essential part of this international Tribute campaign.
Ricardo Samper, a Colombian grower representing Flowers of Colombia, travelled to Tokyo to experience a culture that merges the traditional and the modern in different aspects of its daily life.
Colombians think that Japanese culture coexists with traditional elements and avant garde, it is respectful and therefore beautiful. It also appears in various styles of Japanese women, and women of various charms exist.
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