Narendra Patil, Soex Flora at the FlowersExpo in Moscow

“They couldn’t tell the difference between Kenyan and our Indian grown roses”

This year’s FlowerExpo was a popular spot for mainly South American and some Kenyan rose growers, but also some growers from other countries showed their roses in Moscow. “The Russian visitors were surprised to see an Indian rose farm at the exhibition”, Narendra Patil laughs. “They could not tell the difference between Kenyan and our Indian grown roses.”

Narendra Patil and Dolly Mahawar at the FlowersExpo 2018 in Moscow, Russia. 

In 2015, this Indian rose grower, Soex Flora participated at the FlowersExpo for the first time. After a short break, this year they were participating for the second time. “At the IFTF in Vijfhuizen last year, we received a lot of inquiries. So we therefore decided to come to Russia and have a booth at the FlowersExpo2018.”

With the crises, Patil has seen the demand for smaller stems (35-40 cm) increasing. At their farm in India, they produce 40-60 stemmed roses and they have seen the inquiries increasing. But why is the demand so high? Patil: “Our roses have a similar quality to the Kenyan roses and for our Russian customer, it is important to have suppliers from different regions. Take a look at this year’s weather situation in Kenya for example. It has been very bad and it decreased the production at many farms. With us supplying, the Russian customers can still get similar quality flowers.” In this way, the Russian buyers are spreading the risks." 

IFTF Vijfhuizen
This year, Soex Flora will again be attending the IFTF in Vijfhuizen, the Netherlands. This exhibition will be held from November 7-9 and Soex Flora will be showcasing its roses at booth C3.04.

For more information
Soex Flora
Narendra Patil

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