Awards boost sales of Hydrangea Runaway Bride

"This new variety blooms remarkably rich, is easy to produce, and has a good name. It also blooms twice a season." Jos de Jong is enthusiastic about the Hydrangea Runaway Bride, and so are his customers. The grower from Boskoop in the Netherlands will bring the hydrangea to the market for the first time in the spring of 2019, but the supply for May and June has already been sold.

The Runaway Bride is bred by a Japanese breeder. Cultivaris presented the cross between scadens and macrophylla during the IPM Essen in early 2018. In the following months, the plant won several awards. At the Chelsea Flower Show the plant received the title 'Plant of the Year 2018'. In July, this was followed by the award for 'Best New Plant' during the GLAS Horticulture Show in Dublin.

The awards and the surrounding publicity are responsible for a significant increase in demand for this new hydrangea. De Jong Plant will issue a 6 liter pot in the spring, particularly for garden centers. The grower supplies garden centers all over Europe through exporters. De Jong is also producing a small version in a 10.5 cm pot. "It is doing well in the British mail-order business, such as Thompson & Morgan. It is really a result of the award at the Chelsea Flower Show."

Different colors
Jos sees a positive future for the Runaway Bride. "We will follow the demand in the market and adjust our production accordingly. It is a very beautiful plant which flowers easily. More colors will follow in the future. I hope we can take advantage a bit longer of the awards the plant has won."

For more information:
De Jong Plant BV
Alfensvaart 11
2771 NM Boskoop
T +31(0)172 210115
F +31(0)172 404417

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