Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Forward movement. Now in its third year, Petal It Forward had 457 officially registered events, which helped the feel-good initiative go viral.
Another big factor fanning the flame? SAF members’ social media efforts advertising Petal It Forward before, during and after the event. Here are a few strategies that helped put Petal It Forward in the spotlight — along with tactics and ideas all industry members can use to promote businesses and flowers throughout the year.