The Plant Bathing Studio that Mooiwatplantendoen.nl opened in the heart of Amsterdam between 15 and 20 October, achieved a media value of over 500,000 euro and a PR value of over 1.5 million euros, according to the Flower Council of Holland.
Radio, television and social media
Both radio and television paid extensive attention both nationally and locally to the Plant Bathing Studio on Haarlemmerstraat where people could immerse themselves in a green oasis in order to energise themselves from the power of plants. The studio - based on the popular Japanese forest bathing or shinrin-yoku - received attention from media outlets including radio 538, Glamour, EditieNL, Parool, ELLE and Hart van Nederland. Celebrities and less well-known faces also shared stories on social media about the temporary Zen spot.
The Plant Bathing Studio marked the start of the new generic consumer campaign ‘Thanks Plants!’ for which the commercial was shown on Dutch television from 21 October.
For more information
Flower Council of Holland