Flower Logistics Africa focuses on benchmarking cold chain logistics and technology

The third edition of Flower Logistics Africa had a full house representing a cross-section of the entire value chain of flower trade. Revolving around the core theme of “Cold Chain Protocols and Common Standard: Keys to Africa’s Flower Industry”, the event was held at the Radisson Blu Hotel in Nairobi and attracted participation from Africa and outside.

The participants of the day-long conference deliberated on the typical challenges faced by the flower industry as a whole. The discussions revolved around the need for standardization that will enhance exports and gain traction for Kenya’s flower industry in the global market.

The changing paradigms like the entry of e-commerce players are expected to drive the flower markets in the coming years. The flower trade players may have to look towards a ‘Look East’ policy as demand from China will increase in the coming years.

Read more at Logistics Update Africa

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