Veiling Rhein-Maas: 3% more turnover and 1% more quantities

The Assortment and Import Management at Veiling Rhein-Maas looks back to a successful year 2018. Up to date, the supply of imported products at the auction shows a positive picture with 3% more turnover and 1% more quantities compared to 2017. Due to long periods of bad weather in Kenya, political unrest in Ethiopia and a long and very warm summer in Europe, the amounts of imported roses at the auction in Straelen-Herongen have significantly decreased. On the other hand, various products (e.g. Gyphsophila, Solidago and Eryngium) were supplied in larger numbers from several importing countries.

Improving the product range
In order to further improve the range and quality of imported products at Veiling Rhein-Maas, the employees of the Assortment and Import Management regularly visit suppliers from Kenya, Ethiopia, Israel, Italy, Spain, Turkey and other countries. Over the last few months, the improvement of the rose assortment has been a priority to the auction. These efforts have been successful so far and new varieties of high quality roses are expected for 2019. By improving the attractivity of the available product range, Veiling Rhein-Maas also aims at strengthening the buyers' audience in Straelen-Herongen.

Weekly `Forecast Roses´
In January 2018, Veiling Rhein-Maas has started to publish a weekly newsletter especially for suppliers of import roses containing market, production and other useful information. The information in the newsletter is being provided by the employees of the Assortment and Import Management and the Clock Service of Veiling Rhein-Maas. The newsletter ‘Forecast Roses’ is sent out weekly. More information can be found here.

For more information:
Veiling Rhein-Maas

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