Valentine’s Day is traditionally all about red roses, but not anymore for this Californian grower. While in the mid-nineties 75 percent of his production was red roses, now it is only about 10 percent. To California Farm Bureau Federation Chris Neve of Neve Bros explains: “The import pressure in reds and the overall flower sales at this time period really doesn't make it advantageous to grow a lot of red roses.”
Neve Bros started to diversify products to target a year-round market. Now they grow hybrid tea roses and spray roses which they supply to wholesale trade, designers and independent grocery stores.