US (CA): "Valentine's Day is not a very big holiday for us anymore"

Valentine’s Day is traditionally all about red roses, but not anymore for this Californian grower. While in the mid-nineties 75 percent of his production was red roses, now it is only about 10 percent. To California Farm Bureau Federation Chris Neve of Neve Bros explains: “The import pressure in reds and the overall flower sales at this time period really doesn't make it advantageous to grow a lot of red roses.”

Neve Bros started to diversify products to target a year-round market. Now they grow hybrid tea roses and spray roses which they supply to wholesale trade, designers and independent grocery stores.


For more information:
Neve Bros
2645 Bodega Avenue
Petaluma, CA 94952
+1 707-778-2326
roses@nevebros.com
www.nevebros.com 


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