Amidst the busiest week of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and keeping flowers top of mind with millions of consumers around the country.
They touched on a variety of topics including the preparation and manpower behind the holiday, creative design options, the impact of shopping locally and the emotional impact of flowers. Collectively, they depicted the passion that accompanies working with flowers and the joy people experience upon receiving them.
“Media coverage is one of the best sources of promotion because it puts your business in the context of everyday news, and those who take the time to be a resource to reporters will benefit,” says Jennifer Sparks, the Society of American Florists’ vice president of marketing. “Advertising is important, but you can’t beat the third-party credibility of good PR, so it should be part of your overall marketing mix.”
Read more at the Society of American Florists (Katie Hendrick Vincent)