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Anders Eskelund, Rosa ApS:

"White is the most demanded pot rose color for UK Mother's Day this year"

As British Mother’s Day, celebrated ‪this Sunday March 31 this year, is getting closer, many flower shops and garden centers in the United Kingdom are being filled with roses. Pink is the traditional color for this holiday, but this year, at Danish pot rose nursery Rosa ApS the most demanded color is white.

Anders Eskelund of Rosa Aps holding the Infinity roses in the greenhouses.

“Last year the light pink ‘Princess of Infinity' and the ‘Pink Infinity’ were most demanded, this year the white Infinity was the most popular”, says Anders Eskelund, owner of the company.

White and Princess of Infinity the two most demanded roses for UK Mother’s Day  

Signal of love
According to Anders, pot roses have always been a popular gift for Mother’s Day. “They are a signal of love, so they are very demanded for Mother’s Day as well as for other celebrations. We make sure we always have available the right colors.”

The New ‘Queen of Infinity’ also popular for UK

More time to supply the right colors
Last year, Mother’s Day in the UK was celebrated on March 11, just a few days after Women’s Day on March 8. Anders is happy that this year it is a bit later. “Now can we better deliver the right colors for both celebrations: red for Women’s Day, and white, rose and pink for Mother’s Day.” With most roses being supplied to the UK, Rosa ApS is now in full swing to deliver Easter colors like yellow, orange and light rose as well. Easter Sunday will be ‪on April 21 this year.

Infinity is available in several colors

For exporting the roses to the UK, Anders doesn’t expect troubles regarding the Brexit. “For example, there is a tax on plants and flowers if you export to Norway. Such thing is not the case for exporting to the UK. We are very glad that there will be no tax on our products, that would make exporting more difficult.”

Rosa Aps
Rosa Aps is a licensed grower of the pot Roses of Danish breeder Roses Forever and produces 5 million pot roses per year in pot sizes that range from 6 cm to 21 cm. Their main markets are Germany, East Europe, Sweden and Finland.

For more information
Rosa ApS
Rosa Eskelund
[email protected]