Earlier this year, Mediane launched their Greensleeve program including a variety of sustainable packaging sleeve alternatives to the herbal plant market. Next to Home Compostable Film, Industrial Compostable PLA and Recyclable Green PE, the Greensleeve program now also includes a paper variant.
Many existing and non-existing customers from different European countries have shown great interest already. First results are to be seen on the shelf at some leading supermarkets in the EU. Given the positive reactions from the market, the expectations are that more supermarkets will follow shortly.
‘’This clearly indicates that the use of plastics in the Agro and Horti-industry is under pressure’’, according to Mike Leistikow, sales manager at Mediane. ‘’The use of paper responds to the growing awareness of the consumer. Paper is seen as a more sustainable option. We are independent converter of packaging sleeves and for us we adjust ourselves to market demand. Obviously there is a lot to be said about the pros and cons of each sustainable alternative, however we are not forced to defend or push through either of these alternatives since we are in the position to produce and offer them all. This is the choice and decision of the retailer”.
For many countries, depending on local legislation on waste management, Home Compostable or bio-based recyclable materials are definitely the preferred option with a lower CO2 footprint. The advantage of the paper/paper variant is that it is produced out of recycled kraft and can be thrown away together with the old newspapers and can be considered to be 100% recyclable. Next to the 100% paper version, Mediane also offers the Paper/Film variant and the Paper/Partly (paper with bio-film).
Just like traditional sleeves, the Greensleeve paper sleeves are supplied on a block and can be packed in the same way.