De Ruiter enlists help from the trade in assessing new varieties

A presentation in a pub, that really is a change. De Ruiter Innovations, rose breeder from Amstelveen, showed a wide assortment of Kenyan roses to traders recently, some of which are already commercial varieties, the rest of which are varieties that have never been introduced before. In exchange for a drink and a snack, the attendants were kindly asked to rate some 67 vases on color, flower shape, leaf, application value and maturity.


Hosts Örjan Hulshof, Huub Snijders and Oscar Peters

Of each variety two vases were displayed, one with roses that were cut four days ago and the other ten days ago. In short, the difference between handling at the auction and a somewhat late purchase at the florist.

According to growers for De Ruiter in Kenya, all flowers have been approved for commercial production. But because the breeder, and even the growers, can't know everything about the market, only traders were invited this time. So, although it cannot be ruled out that some growers had heard about the presentation and had sneaked in, the jury consisted exclusively of packers, auctioneers, business developers and marketing managers.



Based on the judging of the presentation in Brasserie - Café Oevers, at the Westeinderplas in Kudelstaart, the varieties that are most likely expected to perform the best, soon will be officially launched at the IFTEX in Kenya (5-7 June).



For more information: 
Royal De Ruiter
www.deruiter.com


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