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UK: Pelargonium for Europe launches ‘Geraniums in Coral’ living art installation

Coral coloured Geraniums have transformed the iconic entrance of The Zetter Townhouse hotel in Clerkenwell in time for Clerkenwell Design Week (CDW). The fantasy ‘underwater’ vignette, available to view from 17 May to 17 June, is inspired by ‘Living Coral’ - Pantone Colour of the Year 2019 and celebrates the longstanding urban popularity of the geranium.

‘Geraniums in Coral’ is co-designed by award-winning garden designers and RHS medallists, Claudia de Yong, and Ian Drummond, creative director of Indoor Garden Design. It showcases the ubiquitous geranium within a ‘seascape’ depiction. Over 100 coral geraniums are incorporated into the installation alongside a statuesque mesh mermaid and oyster shell, clad in varying shades of moss. Rhipsalis, Zamioculcas, Ophiopogan, Carex, Festuca Glauca, Tillandsia, Crassula, Sanseviera also form part of the design to illustrate aquatic vegetation and seaweeds.

The Zetter Townhouse, a boutique hotel with a Georgian façade, bears one of the most photographed doorways in London and acts as a hidden gem for those wanting a bit of respite during CDW.

Claudia de Yong says, ‘I am delighted and excited to have been asked again this year to design and create a floral feature on behalf of Pelargonium for Europe at the iconic Zetter Townhouse in Clerkenwell. I’m thrilled to be working alongside Ian Drummond from Indoor Garden Design and combining our talents during Clerkenwell Design Week.’

Ian Drummond says: ‘It’s such a pleasure to be working with Claudia again on this innovative project at the Zetter Townhouse. I have such a nostalgic affection for geraniums, they were one of the first plants to be given to me as a young boy and it’s wonderful to be able to showcase them in such a creative and exciting way.’

For more information:
Pelargonium for Europe

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