Prada prints advertisements on flower wraps

The Prada 2020 Resort campaign debuts not only on the pages of magazines but as something to be experienced, the fashion company announced.

Tactile paper images wrap fragrant bouquets at florists in key cities around the globe – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo. "The Prada Resort 2020 campaign celebrates the beauty of living, of reality, of today", the company shares in a news release.

"As the Prada Resort collection proposes an alternate viewpoint on classicism - the idea of simplicity as a rebellion, of the extraordinary to be found within the ordinary, the new inside the familiar - so a fresh perspective is found here, a different take on the very concept of fashion advertising. An exchange, a discourse, an open conversation, intimacies to be shared."

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