An FAQ (Frequently Asked Questions) page is an excellent place to share information on a website. When it’s created properly, an FAQ page will save a lot of time for both business owners and their customers. The purpose of an FAQ page is to list the most common questions that your readers and customers have, along with the answers to those questions.
Follow these simple guidelines:
Empathize with your customers
When creating your FAQ page, you need to empathize with your customers to understand their questions. Only then can you provide the answers they’re looking for.
Make your page skimmable
The human attention span is the shortest it has ever been. It’s becoming harder than ever to keep people interested. Your FAQ page might have a lot of great information, but you still have to present it in a way that will keep the customers’ attention. Consider listing all your questions at the top of the page and adding hyperlinks to the answers located further down the page. This way, your customers can skim through all the questions and quickly find the ones that are relevant to them.
Add links for more detailed information
Use the answers to your FAQs to send your customers to related pages on your website. The longer you have a customer’s attention, the more time you have to sell them your products and services. If you can hold their interest long enough, you might even get some conversions.
Don’t make your FAQ page too long
Remember what FAQ stands for. It’s important that all the questions on the page really are frequently asked. The last thing you want to do is overload your FAQ page with too much information, making it hard for visitors to find what they’re looking for.
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