With a higher number of visitors and a higher percentage of foreign visitors compared to last year, again records have been broken at this year's IPM Essen edition. This year 54,000 (+1,200 compared to 2019) visitors from 100 countries came to see the products and services of the 1,538 exhibitors. The percentage of foreign visitors was 40%, which is 2 percent higher compared to last year. More than ever, climate change and sustainability were the dominant subjects at the fair. Also, comparing to previous years, it seems that every year more flowers are on display. Less this year, seemed to be horticultural lightning.
More on what was on dispolay later, first pictures. FloralDaily and fellow colleagues were again present to make a photo report and here it is! Looking for your picture? Here are our photo reports of IPM Essen 2020:
The team of Gadot Agro for the first time with a booth at the IPM Essen. Their product Longlife was their main focus at their booth. They want to transmit the idea that flowers should be treated the whole chain and with the T.O.G. Line and Long Life - Cut Flower Food, they enable the chain to do so.
Climate change and sustainability
Environmentally friendly packaging, climate-tolerant new breeds, insect-friendly plants for the promotion of biodiversity, air-cleaning green plants, planter boxes with integrated water reservoirs , peat substitutes and much more. Like last year's edition, sustainability and climate change were hot topics. According to CEO of Messe Essen Oliver P. Kuhrt, in the contect of the climate discussion, horticulture has gained enourmous relevance. Also in the Technology area, emphasis was placed on energy-efficient production procedures and pioneering digital technologies.
Also the Federal Agriculture Minister, Julia Klöckner, who festively opened IPM Essen found words of praise for the sector: "Horticulture here in Germany exhibits a high degree of innovation and the businesses find and occupy niches in this way. And they answer questions about the future. For example, when it is a matter of more resource or climate protection.
The team of Desch Plantpak. Kees Waque (on the left) is holding the new Color Your Story autumn/winter 2020-2021 magazine which they promoted at the show on top of their broad assortment of pots, trays and containers which keeps on growing. Many of the lines are expanded with new colors.
Partner country France showed the diversity of French horticulture
This year, France was the partner country and presented itself at the show. Breeders and young plant producers in Hall 6 and nurseries in Hall 7 showed the diverse spectrum of French horticulture. Some of the best-known and most distinctive plant specialities produced by the country are roses, fruit trees, rhododendrons, camellias, hydrangeas, cyclamens, chrysanthemums, lavenders, alstroemeria and
dahlias. "VAL'HOR, the umbrella trade association of the French horticultural industry, felt honored to have been the partner country of IPM Essen 2020. This partnership was a fantastic opportunity to present our French breeders, their sense of quality and innovation as well as our 'French Touch'. Our credo that 'Plants Are Vital' coincides with the zeitgeist and will certainly become ever more applicable in
the future," was the assessment made by Mikaël Mercier, President of VAL'HOR. For the 2021 edition of IPM Essen, Mexico is planning to present itself as the partner country of the fair.
The team of Brandkamp in front of their chrysanthemum assortment. In the cut flower chrysanthemum assortment of Brandkamp is Manila Pink (upper right) a new variety. It is a filled flower with a green heart. According to Brandkamp's Jürgen von den Driesch, filled flowers with a green or dark heart (like Adana Orange on the left) are doing very will in the chrysanthemum cut flower assortment.
IPM Discovery Center presented heroes of the green sector
Also this year, the IPM Discovery Center in Hall 7. In this area, the trend scout Romeo Sommers displayed the heroes of the green sector in the form of smart POS concepts. The presentations in the "Garden Center of the Future" were orientated to the latest trends and took account of findings about the purchasing behavior. In addition to subjects such as online services and value added by new breeds, attention focused on innovative recycling systems and sustainability.
Someo Sommers (in the gray suit) talking with visitors.
Green City: Meeting Place of the Green Associations
Hall 1A was again transformed into the Green City. While the Horticultural Info Center offered advice on all horticultural questions such as plant protection and the plant passport, the Teaching Show highlighted the change in the green sector and the Innovation Showcase presented the most innovative plant novelties, the trade visitors to the FDF World experienced live shows with international floral designers in a class of their own, open workshops and showrooms about the latest interior trends called "street savage", "blended culture" and "inner retreat".
Siblings Deborah and Alessandro Ghione of NIRP with their Korean distributor of cut roses; Jae-il Yu. NIRP International just launched their new website.
Increased Internationality and More Decision Takers
The proportion of foreign visitors was over 40 percent this year. In 2019, 38 percent of the guests at the fair traveled to the Ruhr metropolis from abroad. In this respect, it was possible to extend the proportion of decision takers. Over 72 percent of the visitors (in 2019: 69 percent) had purchasing and procurement powers.
94 percent of the guests at the fair would recommend a visit to IPM Essen. 92 percent of the visitors and 93 percent of the exhibitors are planning to take part in the fair once more.
Overview of hall 3, the 'technique hall'
IPM Essen 2020: Figures in Detail
IPM ESSEN 2020 counted 1,538 (in 2019: 1,546) exhibitors from 46 (46) nations and 63 (65) percent of them came from abroad. Also including the forecast for the last day of the fair, 47,000 registered trade visitors came to the fair (according to the Society for Voluntary Control of Fair and Exhibition Statistics - FKM). The fair and the congresses were visited not only by national and international trade visitors but also, amongst others, by press representatives, social influencers and further
guests of honor.
The next edition of the IPM Essen will take place at Messe Essen from January 26 to 29, 2021.
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