From garden business owners to green marketing professionals, the garden industry is embracing the importance of cultivating parents and kids as new plant lovers. These new generations make purchases and share brand endorsements drastically differently from previous generations.
As we enter a new decade, people are farther away from nature than ever before. American adults spend 93 percent of their time indoors. Children spend, on average, less than one hour per day outside.
Garden Media Group has released a free guide, Cultivating Parents and Kids as New Plant Lovers, to help garden industry leaders learn how to create meaningful connections with this powerful audience.
“Garden brands need to be marketing to, targeting and building relationships with all generations, but especially those under the age of 40 due to the size, impact, and potential spending power of these growing generations,” says Katie Dubow, president of Garden Media.
This guide explores how professionals can nurture parents’ and their kids’ connection to nature, health, and well-being. This diverse group is looking for a connection to nature that the green industry can reach with creative messaging. Download Cultivating Parents and Kids as New Plant Lovers to learn:
- Insights into new millennial parents and what they value
- How the teens and tweens of Gen Z spend their time and money
- How Generation Alpha is influencing households
- 7 ways to introduce kids and families to plants
For more information:
Garden Media
www.gardenmediagroup.com
