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Royal FloraHolland sales figures for February

Despite coronavirus, green numbers all the same

In January, the cut flower turnover was 3.3% higher and the houseplant turnover was 7.9% higher compared to the year before, and in February this trend will be carefully continued, Royal FloraHolland reports. The cut flower turnover increased by 2.3% and house plants by 2.5%.

In view of the decline in exports due to the coronavirus related problems, this may be considered striking, but the positive conditions for Dutch roses around Valentine partly compensated that. Against 4.5% less supply, over 11% more was paid per stem (all supplies from Africa and the Netherlands combined). In addition, gerbera (10% more sales, 5% less supply, 16.4% more expensive) also performed remarkably well and also the lisianthus (almost 20% more sales, 10% more supply, 8.4% higher prices) scored very well.

Less noticeable fluctuations can be observed in house plants, with the exception of the Anthurium, where almost 25% more plants were sold at an almost constant average price.

Finally, the numbers for the garden plants are in the red. On the whole, almost 23% fewer plants were sold and turnover was 11.3% lower. But the prices were 12% higher. However, all this will not be a reason for panic; due to the wet weather last month, the consumer has not ventured outside, and the garden season (therefore) has yet to begin.

Despite the leap day, February had just as many auction days this year as the February of 2019 (20 days).

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