Flower greenhouses in Penza region start doing better after several unsuccessful operational weeks. Flower growing is a nonstop cycle, thus, the greenhouse complexes in Mokshana and Narovchata continue the production. However, at the very beginning of the self-isolation period, the demand on roses dropped dramatically so the produce had to be disposed of.
“In the first week of lockdown we were in shock: trying to understand what to do next, which direction to follow. In the first 5-6 days, the flowers that we cut were simply disposed of. We cut 50-60 thousand flowers a day. The whole of the first cut was dumped. However, in the second week we were nicely surprised as the demand started growing slowly. I would say, before Easter the demand was even higher than before the lockdown”, explained the production director, Ms. Oksana Belyakova.
Now the flower greenhouses of Penza region deliver roses and gerberas to all parts of the country, from the south to the Urals. It is possible that the demand on local flowers has increased due to the limitations in the flower import. The greenhouse complexes have returned to the regular working schedule. The enterprises managed to avoid separation with the associates.
Source: russia58.tv/news/375674/