On Friday 1 May 2020, Floriday will kick off an information campaign for growers and customers about the 100% Digital programme. All direct transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020 at the latest. With the information campaign, buyers and growers will receive all additional information about 100% Digital, and it will make clear what this means for them and what they can do themselves.
The 100% Digital programme is one of the focus points of the Royal FloraHolland strategy. This programme focuses entirely on digitisation and is being implemented more quickly, partly as a result of the corona crisis. Growers and buyers were already informed about the ambitious programme through member sessions and news reports in late 2019.
An information brochure is on its way
More than 5,500 growers and buyers will receive an information brochure. In addition to a general explanation about 100% Digital, growers and buyers are encouraged to trade digitally, which is why the benefits of the programme will be strongly emphasised. Growers and buyers can also use a checklist to see to what extent they already comply with 100% Digital operations. Belgian and German growers and buyers will receive this brochure by post next week. Growers and buyers from other countries will receive a digital version.