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US (CA): Flower farmers rush to move product before they wilt

Michael Mooney runs product development for Floral Union Farms, a cooperative of farmers working to get their flowers directly to consumers.

Mooney said he usually looks to flower shops and event venues to buy flowers.

"With the cancelation of weddings and special events like quinceañeras, graduation events, cruise ships, farmers markets, just that segment is 25 percent of our customers which are mandated to close," Mooney told NBC 7.

Flower farmers are having a hard time getting people to smell the roses and many are ending up in the dump.

"We are throwing away 50 percent, maybe more in some cases. Some of our farms have closed. Some have closed indefinitely," he said.

Read more at NBC San Diego (Gaby Rodriguez)

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