This year was certainly different from other years but that didn’t dampen the success of American Grown Flowers Month. Actually, people more than ever were seeking out flowers to adorn their homes and lift their moods. In fact, the organizers have heard from more than one retailer that this was their busiest July year to date and not just flowers overall but American Grown flowers.
United Supermarkets in Texas celebrated
“We are supporting American Grown promotion. We need some positive vibes right now, and we are doing our best at bringing flowers and happiness to our guests.” – Bradley Gaines, Business Director of Floral for United Supermarkets
In the Mid-West, SpartanNash set up displays in their 155 stores with patriotic boxes, big AGFM seals on sleeves and equally large AGFM buttons.
“I know we will be repeating this promotion next year! With a few tweaks, we’ll be able to push it even more!! Thank you so much!” – Jennie Garbarek, Manager, Floral Merchandising SpartanNash Company
American Grown Flowers Month was celebrated across the country and across all distribution channels not just by retailers. Certified American Grown Wholesaler DV Flora ran a contest for free promotional materials.
John Burke, E-Commerce Project Manager for DVFlora in Sewell, NJ announces give away on Instagram.
Farms have also been busy shipping out boxes directly to consumers or in partnerships with designers and doing farm to porch local deliveries.
A farm to porch delivery made by Lynnvale Studios in the Washington D.C. area; Boxes ready to ship out the last Alaskan peonies to The Floral Source (Kelly Shore) American Grown at Home Virtual Workshops.
As consumers were also seeking that connection for in person and on the farm events, farms held workshops in the fields with plenty of space and fresh air in honor of American Grown Flowers Month.
The social distancing floral design workshop held by Destiny Hill Farm in Washington, PA for 45 participants on July 15th was a huge success. Owner Nancy Cameron educated the audience on American Grown flowers and incorporated Eufloria Flower’s roses.
In just a few months, planning will begin for American Grown Flowers Month 2021.