We need to maintain social distancing for the time being, but rather than letting it divide us, the Flower Council of Holland's new international campaign encourages people to: "Fill the distance with beauty!"
Their new large-scale consumer media campaign for flowers and plants will be launched in the Netherlands, France and the United Kingdom on 7 September. "The aim is to encourage consumers to fill the emotional gap between loved ones with beauty by gifting flowers and plants." The launch in Germany will take place on 21 September.
To find out more, click here.
Please note: More information on how you can get involved, as well as image downloads and POS materials, will be available closer to the launch date, w/c 1 September. Please look out for the next email from us, or check the above article for updates.
Hydrangea in the September Flower Agenda
And in September, the Hydrangea is in the September Flower Agenda. "It is a flower that instantly lift spirits and bring joy to the home. With its large balls of petals, some measuring 25 cm across. These flowers capture the fun and frivolity of summer. "
"The hydrangea symbolises grace, gratitude, beauty and abundance because of the extravagant number of flowers and the generous full shape".
For more information, posters and image downloads, click here.
Strelitzia: Houseplant of the Month for September
Bird of paradise, crane flower, Strelitzia. All this incredible plant’s names sound equally exotic. With the Strelitzia you can transform any room into a colourful paradise.
"Strelitzia is seen as a symbol of freedom, and also represents immortality."
Strelitzia originates from South Africa, and is a member of the Musaceae family. We in Europe have been able to enjoy Strelitzia as a houseplant since the 18th century. The plant is named after the wife of the English King George III, who was called Charlotte van Mecklenburg-Strelitz. She had a great passion for flowers and plants.
For more information
Flower Council of Holland