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US: Florists promote ‘back to school’ flowers

After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms (now featuring masks and plexiglass shields) and many more learning at home, coached by beleaguered parents trying to navigate unfamiliar technology while juggling their own work. Enterprising florists have positioned flowers as a way to bring some calmness to this stressful situation.

“Students and teachers will be heading back to school to start another year filled with excitement, anticipation, and challenges,” reads an August 24 Facebook post for Blossom Events & Florist in Trumann, Arkansas. “A beautiful gift of back to school flowers could help ease them back into the routine of homework, instructing, contributing, and all the other elements involved within the educational system.”

Within a few hours, the post had been shared five times and the shop had already received a trickle of orders for back to school flowers, which the shop offers as a “designer’s choice” bouquet, said owner and designer David Faulkner. He also marketed this service on Instagram and Snapchat, but he believes most people will see it on Facebook. “We have a very strong following there,” he said, citing a March 13th post showing a toilet paper bouquet that went viral. “We had more than 1,000 calls that week, including many from out of state,” he said.

Read more at the Society of American Florists (Katie Vincent)

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