During the summer season, Floriday has made it possible to link Floraconcepts and Floriday. Floraconcepts enables growers to professionally edit photos of their assortment.
The photo tool makes it possible to configure combined products or to fill a trolley or shelf with pots and plants to your liking, and upload them into a background of your choice. Thanks to the link with Floriday, an edited photo from Floraconcepts can automatically be added to the Floriday catalogue. Hoogeveen Plants has been using this tool for some time. The Bromeliad Specialist is the next grower who will try out the tool. Following this, more growers will be connected. Floraconcepts is developed by Floral Innovations.
How does it work?
The grower updates his catalogue in Floriday. Floraconcepts retrieves the product and photos from Floriday. In Floraconcepts, photos can then be created that the grower wishes to add to the product. Floraconcepts uses the link to 'send' the photos back to Floriday and overwrite the current photos.
Roland Timmermans, Hoogeveen Plants: ‘With Floraconcepts we can enhance our supply lines in Floriday with visually attractive photo sets. Product information starts with clear product photos. Through photo sets we can not only show what the product looks like, but also inform and delight the customer with detailed and attractive images. This has become even faster and easier through the link between Floriday en Floraconcepts."