The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Survey that queried association members across segments found floral industry businesses that have been able to push through the crisis so far see reasons for optimism: Roughly 65 percent of respondents classified business as “good” or “excellent” and 73 percent of respondents are either “very confident” or “extremely confident” that they’ll make it through the pandemic.
The survey, sent via email to 5,026 active SAF members, had a response rate of 5.5 percent. About 78 percent of the respondents to the survey represented businesses in the retail segment.
Retailers are the most optimistic segment, with 66 percent saying business is good or excellent, followed by wholesalers/suppliers (59 percent) and growers (54 percent). (Wholesalers/suppliers/importers represented 9 percent of respondents; growers represented 5 percent; about 7 percent of respondents classified themselves as “other.”)
Read more at the Society of American Florists (Mary Westbrook)