From now on, Gediflora's wide range of varieties and families is known as Mum Flowers. Their ball-shaped chrysanthemums, formerly known as Belgian Mums, are continuously selected based on various characteristics such as color, shape, flower size and especially shelf life. The brand values of MUM Flowers are: carefree enjoyment, an incomparable color explosion and an atmosphere that lasts for weeks.
It’s your #MUMent
The campaign ”It’s your #MUMent” puts consumers in the spotlight. Because every #MUMent deserves MUM Flowers. From mid-September until the end of October, consumers will not be able to ignore the "It’s your #MUMent" campaign in specialist garden shops. A colorful campaign to put MUM Flowers in the spotlight, among growers, in the points of sale and among consumers. The consumer can win a balloon ride with the MUM Flowers hot air balloon when buying a pot of MUM Flowers. With POS material that is as colorful as flowers themselves, it will be difficult to overlook the campaign.