Are you familiar with Grandparent’s Day? This memorable holiday honours grandmothers and grandfathers, and brings the generations closer together through the universal message of flowers and plants. For florists, the celebration offers an excellent opportunity to promote their added value.
The day is an occasion for (great-)grandparents to spend time with their grandchildren, to strengthen the bond between generations. Plants and flowers have become an important symbol of Grandparents Day, because they stimulate social interaction. And they sprout, grow and bloom in the same way grandchildren do.
Furthermore, as florists know very well, flowers and plants have an unmatched power to transmit emotion and affection. They can encourage contact and dialogue among generations, and bring the younger generation closer to nature.
In most of Europe, the day of the grandparents is celebrated in September or October – with 2 October being the most widespread. The exact date varies between countries and per year, however.