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Royal FloraHolland:

"Improve your market position with Sales Advice"

Respond even better to the wishes of your customers and consumers. You can make your commercial ambitions reality with the auxiliary services of Royal FloraHolland. The keyword is insight. Sales Advice offers growers insight into their position on the Royal FloraHolland marketplace.

With Sales Advice, a product manager of Royal FloraHolland will translate the insights into possible improvements and discusses this with the grower. There is a standard version, a plus version with extra time for more targeted advice and a pro version that provides even more insight on a regular basis through a dashboard. You will receive an extensive market report and concrete advice to improve your market position.

Extra sales and opportunities
Theo and his son Thijs Nulkes of Win Bloom from Noordwijkerhout already take advantage of our Sales Advice plus service. They grow alchemilla mollis (in Italy and the Netherlands) and eryngium (thistles). "We sell about 30% of our production direct ourselves. The rest is sold on the clocks and through Clock Presales at Rijnsburg, Naaldwijk, Aalsmeer and Auction Rhein-Maas. We receive information to strengthen our sales at the three locations of Royal FloraHolland and we also receive advice from Paul Borsboom of Royal FloraHolland. He tells us about the kind of market opportunities available to us to generate extra sales, and points us in the direction of opportunity in new market segments like social media. I'm not really into Facebook myself, but my son Thijs is 20 and he likes that kind of thing. Believe it or not, we are actually getting likes on Facebook! The service definitely yields profit if you are willing to put in the time and energy to take advantage of new market opportunities. Paul really coaches us to focus and stay alert."

Source: Royal FloraHolland


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