Royal FloraHolland wants to do more with less plastic. Reusable plant trays are a sustainable alternative to disposable packaging and create less waste. The increased demand for reusable trays highlights the fact that sustainability is an important and immediate concern in the floriculture industry.
Royal FloraHolland joined the Plastic Pact in 2019 as an extra incentive to reduce as much as possible the adverse effects of single-use, disposable plastic packaging on the environment. Various campaigns to this end have in the meantime been launched. In both 2018 and 2019, they reduced the rental rates of reusable plant trays (and flower buckets) to make sustainable packaging more attractive. In addition, they recently conducted independent research into the environmental impact of a number of different plant trays. The results help suppliers and buyers choose the right packaging for their products from the perspective of sustainability.